Genius Sports Group has signed an official sports betting data partnership with WynnBET covering several states including New Jersey, the companies announced on Tuesday.
As part of the deal, Genius will supply WynnBET, Wynn Resorts’ online U.S. sportsbook brand, with live data and live trading services in New Jersey, Colorado, and Michigan – three states in which Wynn currently operates. The partnership also provides Wynn with access to Genius’ in-game betting services in other states once the company expands into additional jurisdictions. Headquartered in Jersey City, WynnBET launched in November following its acquisition of U.K.-based BetBull. WynnBET further accelerated its expansion throughout the U.S. sports betting market by establishing an $80 million joint venture with BetBull.
U.K.-headquartered Genius Sports Group, a sports betting data and technology provider, has partnerships with the NBA, NASCAR, the PGA Tour, and the English Premier League, among others.
“Along with its broad market-access and nationally recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering,” Genius Sports Chief Commercial Officer Jack Davison said in a statement.