More than 140 million World Poker Tour® viewers globally will be able to participate in real-time NFT drops and auctions during live television and cable broadcast
San Jose, CA (April 8, 2021) – Theta Labs, the leading decentralized video delivery network, and World Poker Tour® (WPT®), the premier name in live poker entertainment, have partnered exclusively to launch the world’s first real-time NFT marketplace on WPT.THETADROP.COM. Season XVIII of the World Poker Tour will premiere on Sunday, April 18 on Bally Sports Networks nationwide. Each year, WPT reaches more than 140 million viewers across North America, Europe and the rest of the world on multiple linear, digital platforms and connected devices.
Season XVIII premiere dates are as follows:
April 18, 2021 – Theta Network WPT Cash game, part 1
April 25, 2021 – Theta Network WPT Cash game, part 2
May 2, 2021 – Theta Network WPT Cash game, part 3
May 9, 2021 – Theta Network WPT Cash game, part 4
Each week during the episode, in-show advertisement and promotional segments will direct viewers to the NFT marketplace to queue up, purchase exclusive WPT packs for a limited time and participate in the live auction for a unique legendary poker moment. For launch, WPT will be paying tribute to legendary poker icon Mike Sexton, who passed away in September 2020. Mike also was the face of WPT as lead anchor and commentator along with Vince Van Patten with “Mike Sexton: The Legend Hand” as a 3 of 3 NFT to be auctioned. Additionally, a limited quantity of Base set, Rare and Legendary themed poker packs will be dropped. Signup and pre-registration is now open at WPT.THETADROP.COM, be first in line!
“Our exclusive NFT launch with Theta Network is one of our biggest digital initiatives to-date and for the first time ever we’re combining our global reach of live televised poker with an NFT marketplace, giving our fans an interactive, real-time opportunity to collect a piece of the WPT poker action,” said Adam Pliska, CEO of the World Poker Tour. “We are thrilled to bring some of our top Poker pros, players and celebrities to the NFT world, featuring rare and legendary WPT packs in weekly drops and running exclusive one of a kind auctions for super rare poker moments.”