Irvine, CA (September 9, 2021) — Just two months after finalizing the sale to become a private company, the World Poker Tour® (WPT®) has restructured its marketing department and placed a longtime WPT stalwart at the helm.
Hermance Blum, who has been with the company since 2011 and most recently served as the Vice President of WPT Europe, has been elevated to Vice President of Marketing. Blum will be responsible for the development and execution of a global marketing plan which will increase overall awareness of the WPT brand. Over the last decade, Blum secured long-term strategic partnerships which established the Tour in more than 12 countries and successfully delivered incremental growth of the business in Europe. The 2015 recipient of the European Poker Awards Industry Person of the Year award, Blum’s previous marketing roles in the online poker industry add to her well rounded skills for this new chapter in her career.
“I could not think of a better person to lead this new department,” said Adam Pliska, World Poker Tour CEO. “Hermance brings a wealth of experience, a passion for poker, and an amazing vision of how to elevate the WPT brand to new heights.”
The promotion of Blum is the company’s first step in a complete overhaul of the marketing department. Under Blum’s guidance the department will tap into the nearly 20 years of WPT history and experience and put the poker player at the heart of everything the WPT touches.
“Whether it is at a Tour stop, during our broadcasts, on ClubWPT™, or in partnership with our growing list of corporate sponsors, our mandate is to ensure that poker players and fans are always at the center of the World Poker Tour experience,” Blum said.