New Jersey has given the US an easy-to-follow blueprint to online gambling and sports betting success. The Garden State has benefitted from the added tax revenue, its operators have seen revenues and player lists bolstered, and the consumer now has a safe, well-regulated place to wager.
Yet many of the states that have followed New Jersey and dipped their toe into legal sports betting and online gambling have decided to ignore successful models like New Jersey.
This regression has flustered many. If New Jersey can get it right, why can’t you?
The answer can be found in history.