SBC Digital North America is set to provide a deep dive into the marketing strategies that really work for US sports betting operators, with input from senior executives and specialists from Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive, and Yahoo Sports.
The Marketing & Affiliation track on June 9, the opening day of the online conference and expo for the sports betting and igaming industry, will examine how operators have been promoting themselves and how they can raise their game on customer acquisition.
It will open with ‘Executive Reality vs. User Expectations – Understanding the Disconnect Between Operators and Their Bettors’, a session based on two pieces of fascinating original research by HPL Digital Sport; a player survey conducted by YouGov and a survey of sports betting executives undertaken in partnership with SBC Americas.
The discussion will center on findings that showed operators and their target customers have very different views about the importance of a company’s brand and reputation. It will also cover some surprising findings about the user behavior of an often overlooked group, women bettors.
