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PlayStar Casino: focusing on a new approach to the US gaming market from SBCAmericas

With two new deals recently signed – a long-term agreement with GiG and a multi-year partnership with Ocean Casino Resort – PlayStar Casino is making good headway towards its stated ambition to become a player-favorite in the US. We spoke with Co-Founder and Executive VP Adam Noble to find out more about the firm’s progress stateside.

By way of introduction to our readers, tell us about the PlayStar brand and its offer.

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PlayStar Casino has been developed to offer an online casino experience like no other to players across the US. The team behind PlayStar Casino has a proven track record of building successful, disruptive businesses and we aim to replicate this with PlayStar Casino by launching the brand into regulated states across the US.

In order to compete in a competitive market, we know we need to bring something different to the table and that is what we plan to do with PlayStar Casino

How will the company differentiate itself in what is becoming a crowded marketplace?

In a market where all of your competitors are offering the same content and experience more or less, the differentiation has come down to strength of brand and of course very aggressive acquisition strategies.


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