Playtika announced a new partnership with Hollywood superstar Laurence Fishburne this week, with a new national commercial campaign for the WSOP play-for-fun poker site. The new commercial first aired on February 3 and is the first time Fishburne has teamed up with an entertainment-style mobile game.
The commercial features Fishburne as he narrates the story of a player known as StanDaMan. The player is determined to earn a digital version of the popular WSOP championship bracelet. This special bracelet is considered the top non-monetary prize that the industry has to offer.
StanDaMan goes on his quest while at a diner, with the surroundings changing from an eatery to a royal dining hall in medieval times. As Fishburne narrates the tale, he discusses the unique poker experience players will find at the WSOP. The platform gives every player a shot at going from nothing to greatness, and ‘Become A Poker Legend’!
In a statement, Fishburne commented that it was interesting to work on the project and he felt like he had to be a part of it. Fishburne stated:
“I’m aware of WSOP and am fascinated by the gamesmanship of it. I’m thrilled to be a part of this game, and hope people enjoy my presence and that it can give them some joy!"