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How Important Is It To Be First To Market In Regulated Sports Betting? by USBets' Jill R. Dorson

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When Illinois Gov. J.B. Pritzker announced last week that he was lifting the in-person registration requirement for mobile sports betting, he completely changed the playing field. Multiple prospective operators in the state feel the change is enough to put their plans in overdrive and move up timetables for offering mobile sports betting.

Why? Not just because remote registration is easier on potential patrons, but because getting to market first has already proven to be of paramount importance — and if you’re not first, it can be difficult, if not impossible, to catch up.

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