HOLLYWOOD, Fla., Dec. 14, 2020 /PRNewswire/ -- Hard Rock International (HRI), a global leader in hospitality and entertainment, today announced the launch of Hard Rock Digital as part of its ongoing commitment to innovation and diversification of its portfolio in high-growth markets. Hard Rock Digital is a joint venture with gaming industry veterans, and will be the exclusive Hard Rock and Seminole Gaming (SGA) vehicle for interactive gaming and sports betting, globally.
Hard Rock Digital will leverage HRI and SGA's extensive database of more than 130 million customers and footprint of nearly 250 land-based venues across 76 countries to provide an omni-channel offering for interactive gaming and sports betting. Hard Rock Digital will be fully capitalized by SGA, HRI and its partners, providing full financial support and backing for this new joint venture. SGA maintains an investment-grade rating from both S&P Global Ratings and Fitch Ratings.
"With the launch of Hard Rock Digital, we are broadening our digital business which enhances consumer experiences and offerings across our interactive gaming and sportsbook offerings," said Jim Allen, Chairman of HRI. "Hard Rock Digital also intends to pursue strategic branding and distribution opportunities both within the U.S. and globally. In the U.S. alone, the potential future market size is estimated at $7 billion for sports betting and $14 billion for online gaming*."