OSLO, Norway, July 1, 2021 /PRNewswire/ -- Gaming Innovation Group Inc. (GiG) has signed a long-term agreement with current partner PlayStar Casino, for the provision of GiG's iGaming platform technologies to power the brand's expansion into the state of Pennsylvania. Building on the foundation of the initial partnership, PlayStar Casino will use GiG to power its casino's second US market entry. This second agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years.
PlayStar Casino is a privately owned company founded and operated by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto, and Hexigames) and co-founder and CBDO Adam Noble (ex Yggdrasil and Play'n'go). PlayStar Casino recently welcomed the addition of Per Hellberg as CEO (previously held CEO positions at Catena Media, Readly, and Nordic Gaming Group) and Dan Alexander (ex Bet365, Mansion Group) as COO to further strengthen its management team.
PlayStar Casino aims to provide an online casino experience like no other to players in regulated US states. This will be achieved through personalisation, engagement, and exemplary customer service that makes players feel like they are the star of the show every time they pass through the casino's digital doors.
Pennsylvania is the nation's second-largest iGaming market in terms of revenue. Full-year gaming revenue for 2020 released by the Pennsylvania Gaming Control Board (PGCB) shows gaming win from iGaming totaled $566 million (online casinos only went live in July of 2019) reflecting substantial growth and highlighting its future potential as a pivotal iGaming market.