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BY ADAPTING APPROACHES AND EXPECTATIONS, COLORADO SPORTSBOOKS BEGIN TO THRIVE from PlayUSA's Grant Lucas

The coronavirus pandemic has thrown the world off its center. There’s no debating that.

No doubt, then, people yearn for normalcy — for returning to as close to regular life as possible.

Ironically, for Wildwood Casino, “normalcy” involves changing. It features evolution and expansion. So constructing and opening a new retail sportsbook at the casino in Cripple Creek, Colorado during the pandemic reflected that normalcy. And it proved that while Wildwood certainly adheres to health guidelines to help prevent the spread of COVID-19, nothing will stop the casino from operating as close to normal as it can.

“For us, yes, we wanted to be able to open for major sports when they return,” said Matt Andrighetti, general manager at Wildwood. “But really it was a sign of completion for us, that we’ve been showing the community and showing our guests that we’re still growing. We pride ourselves on being a casino that’s still growing and advancing in this climate, which is not something people are seeing. And so far, it’s been paying off for us. It’s been very well-received.”

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