BetMGM announced the launch of Pittsburgh Steelers Roulette and Blackjack titles in Pennsylvania. In November 2020, BetMGM became the first gaming partner of the Steelers – in a relationship focused on the fan experience.
“For BetMGM, it has been a successful first year as a gaming partner of the Steelers. As we take the next step together, BetMGM is thrilled to further foster its connection with one of the most passionate fan bases in professional sports through these additions to our market-leading portfolio of games.”
OLIVER BARTLETT - DIRECTOR OF GAMING, BETMGM
The BetMGM/Pittsburgh Steelers partnership has included a presenting sponsorship of the kickoff pregame show, team broadcast programming, digital marketing assets, and in-stadium promotions and signage. Last season, the partnership also included ‘Decade of Black & Gold’, a sweepstakes after which one grand prize winner received two club level season tickets and two VIP hospitality tent passes for the next decade.
Steelers Roulette, developed in partnership with Evolution, features realistic ball animations, section bets, and a full results statistical interface. When a player accesses roulette, they are taken into a three-dimensional rendering of a suite at Heinz Field – home of Pittsburgh Steelers. It also features a ‘go live’ button – which takes the player directly into a live dealer version of the game. Steelers Blackjack, developed in partnership with Entain, allows players to wager in up to five seats and includes two popular side bets: 21+3™ and Any Pair.