To borrow a phrase from Barstool founder Dave Portnoy, Barstool Sports is wrapping the gambling industry’s collective brain in a pretzel.
From the moment Penn National Gaming announced it was acquiring Barstool Sports, the controversial company has dominated the US sports betting conversation.
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Interest in and scrutiny of the company has only increased since Penn National successfully launched the Barstool Sports betting app in Pennsylvania, and preps for launches in other states.
In fact, the company is doing precisely what it said it was going to do.