Entain positively glows in its US market optimism. Its 2020 Annual Report released yesterday targets a 20 percent US market share and $20 billion in net gaming revenue (NGR) by 2025.
Entain, formerly GVC, conducts most of its business in the US under the BetMGM brand. This is a joint venture with the casino chain MGM Resorts International. The BetMGM partnership also covers the US operations of Partypoker, though that brand is the sole property of Entain in the rest of the world.
BetMGM is now active in 12 US states. 2021 could see it expand this to as many as 20. MGM attempted to buy Entain last December, but the latter rebuffed the offer, saying that it significantly undervalued its future prospects.
Short-term sacrifices made for market share
BetMGM had an 18% US market share based during the three months ending of January 2021. That puts the company in first place across the states where it does business, but it would like to expand its share further, to 20%.