PointsBet made a reverse play in its online casino launches. The Australian operator is most famous for its sportsbook, which is active in a half-dozen states. It branched out into the US iGaming space in Michigan in May. Now, it has launched another online casino in New Jersey.
This is the opposite of the usual pattern for other operators, who normally use the Garden State as their testing ground before entering other states. However, PointsBet is launching its casino there on the Bally’s license, which only became active recently. New Jersey is so well-known as a springboard state that some were surprised that Bally’s itself choose Colorado for the debut of its Bally Bet online sportsbook. A PointsBet representative didn’t immediately return Online Poker Report‘s request for comment today about the matter.
The company announced the PointsBet Casino launch in New Jersey on Friday, just days after its Michigan revenue numbers became public.
According to the Michigan Gaming Control Board (MGCB), PointsBet Casino generated $514,809 in gross gaming revenue (GGR) in June for the Wolverine State. That’s down 15.9% from its May total of $612,361. However, only three of its competitors recorded increases that month – Golden Nugget, Four Winds and Parx.