Pariplay is now tracking developments in Florida, New York and California just a month after striking a deal to supply its portfolio to GAN.
Speaking with SBC Americas, Andrew Maclean – Pariplay’s director of sales – said that the agreement with GAN will pave the way for new market entries.
He commented: “After being live in New Jersey for a few months we were excited to announce this expansion into new markets together with GAN and we look forward to introducing our content in more states.
“The US market presents a massive opportunity for us and we have great plans to explore new states as they open up. We continue to follow developments closely in emerging states such as New York, Florida and California. The deal with GAN is important and highlights the demand for our content in the US.”
When it comes to player preferences, the director of sales pointed out that there has been some similarities between the top performing games in European markets and the US.