BetMGM has revealed that it will become the exclusive regional US partner of German Bundesliga football club Borussia Dortmund.
The collaboration, a first between a US sports betting operator and German football side, features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes.
“BetMGM becoming the first US sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund,” commented Matt Prevost, chief revenue officer of BetMGM.
“As interest in Bundesliga within the US continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
As an exclusive Regional Partner, BetMGM has rights to player imagery and team logos, as well as additional team assets for marketing applications.