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Blackjack's Rise And Fall Shows What Drives Customers Away by David G. Schwartz

It’s the card game for intellectuals, mathematicians, and those who like a real chance at beating the house. For years it was obscure, then it was popular, and now it has faded. Blackjack is proof that it’s not really the product itself that matters—it’s what customers can do with it.

The game of blackjack dates to the middle of the 18th century. Like many other gambling pastimes (poker, for one), it originated in France, although Americans gave the game its present form.

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