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Amaya Will Leverage StarsDraft To Help The PokerStars Brand, No Matter How Small That Presence Is by Robert DallaFave

Thanks to its recent acquisition of daily fantasy sports site Victiv (recently rebranded as StarsDraft), PokerStars has once again established a presence on US soil.

Parent company Amaya Gaming will be adopting a conservative approach to its latest vertical, one that relies more on brand recognition and leveraging its extensive database than it does spending otherworldly sums on marketing campaigns, ala FanDuel and DraftKings.

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