The future of live casino, but more importantly, boutique highroller VIP live casino action, is in unifying the online with a premium land-based experience for such VIPs, says Yolo Investments general partner Tim Heath.
It was more than 10 years ago now that the term ‘omni-channel’ first started becoming particularly popular at gaming industry events.
The buzzword was a favourite of industry execs promising a brave new world uniting online, mobile and land-based gaming into something greater than the sum of its parts.
While some encouraging progress has been made in the field over the past decade, I’d argue that those solutions didn’t really address the full player experience in a complementary fashion.