Entertainment and Sports Gaming Network LLC (ESGN), EDG and Team USA are offering a variety of lottery products and gaming opportunities across the US ahead of the 2022 Olympic and Paralympic Winter Games.
Lotteries will be able to offer Team USA-themed content on instant scratch tickets, ilottery games, social setting games, and terminal-based instant games. A guide including Team USA logos and imagery, along with example lottery products, will be provided to lotteries to help them with the planning process.
Peter Zeytoonjian, Senior Vice President of Consumer Products, US Olympic and Paralympic Properties (USOPP), commented: “Now is the time for lotteries to plan programs that will bring the excitement of Team USA’s participation in the Winter Olympic and Paralympic Games to their players.
“We’re creating amazing opportunities for US fans and we’re excited lotteries can now extend experiences through the games they offer to players.”