Forward-thinking online sports betting sites ought to begin offering a broader experience for their customers than just giving them a way to place wagers.
That’s the key advice contained in a new study from HPL Digital Sport, which recommends that operators find a way to blend betting options with helpful advice for the pastime, interesting information about sports, and networking opportunities among players.
The New York-based marketing and communications firm tied to the sports betting industry surveyed 4,400 sports bettors across America early this year. It led to a 19-page report, The State of the New Sports Bettor, available on the firm’s website.