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Pats’ Kraft, ESPN’s Schefter Invest In Boom Entertainment Betting Product from US Bets' Chris Atlruda

New England Patriots owner Robert Kraft and ESPN NFL reporter Adam Schefter are among investors who contributed to an initial capital raise of $15 million by Boom Entertainment for development of “real-money gaming products.”

Kraft and Schefter were the biggest individual names among sports personalities listed in the company’s release, while gaming industry titans Sands Capital, Rush Street Interactive, and Golden Nugget Online Gaming also invested. Boom Entertainment, which is best known for creating the NBC Sports Predictor gaming app, said Sands Capital led the Series A round of investing.

“Sports fans and casino players are craving something more — new products and new games that will transform how they consume sports and how they are entertained,” said Stephen A. Murphy, co-founder and CEO of Boom Entertainment, in the release. “With this capital infusion, we will redefine what real-money gaming looks like by introducing new ways to bet on sports and new experiences for players.”

Boom Entertainment — whose general manager of sports betting products, Chris Fargis, appeared on the most recent episode of the US Bets podcast Gamble On to discuss the company’s offerings and outlook — expects to use the capital to invest in both casino and sports betting-related products. It also expects to unveil its initial offering of casino games to select partners in “the coming months” as well as products in both casino gaming and sports wagering in the first quarter of 2022.


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