It was the rest period of the sports calendar. July is not supposed to be a big-money month. After all, in terms of sports betting in New Jersey, all that’s available is baseball, some NBA Summer League, and a little bit of World Cup action.
Yet Meadowlands Racetrack CEO and owner Jeff Gural sensed something. His facility in East Rutherford opened its FanDuel Sportsbook midway through the month. Gural said at the time he had no idea what to expect. Yet he know something big was in store.
And that proved prescient: In July, during which NJ sports betting combined for nearly $4 million in revenue, Meadowlands led the way with more than $1.3 million in just 18 days of operation.