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New Orleans Saints and Caesars confirm Superdome agreement

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The New Orleans Saints and Caesars Entertainment have confirmed “a union between two iconic companies and brands,” which will see the Superdome home of the NHL franchise be renamed.

A 20-year exclusive naming rights partnership, worth approximately $138m, rebrands the downtown stadium, which will house Super Bowl LIX, as the Caesars Superdome.

The agreement, which sees the casino operator replace Mercedes-Benz, includes the opportunity for Caesars branding on the exterior of the facility, as well as stadium signage and other displays inside the stadium.

“This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana,” commented Gayle Benson, Saints owner. 

“That message states that companies with the global reach of Caesars Entertainment is investing in our city, state and region. Caesars has long been one of the world’s most respected entertainment companies. 

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