The real goal is regulation, and saving eSports from itself.
Betting on other people playing video games is different from betting on other people playing football, in one major respect: The National Football League oversees the game to the point where it checks the air pressure in footballs. There is no equivalent organization with eSports.
Even the games are owned by companies. Every few weeks, they change the game. Could betting on football be regulated if the owner of the entire game were to arbitrarily change the shape of the ball every week?