MGM Resorts has officially rolled-out its reimagined rewards program, which was first detailed last month, that the group says will deliver “unprecedented access” to guests and unlock ways to earn an array of benefits.
For the first time, non-gaming customers will join their gaming counterparts in earning a currency, named MGM Rewards Points, which are redeemable for complimentary food and beverage, entertainment, hotel stays and more.
All members can now earn on nearly all expenditures at US-wide destinations, integrating both non-gaming and gaming activity. In addition, customers playing slots also will earn slot dollars.
The casino and entertainment operator’s rewards offering sees its five tier levels’ of sapphire, pearl, gold, platinum and noir, remain in place.
The rewards program grants members access to the group’s entire portfolio of properties in the US from Bellagio, Aria, MGM Grand and Mandalay Bay in Las Vegas; to Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland, in addition to many others.