As the key factions in the gambling landscape build alliance after alliance, GVC Holdings Director of Regulatory Affairs Martin Lycka muses on the way it is changing the world we work in.
The landscape of the fabled land of Gamealot has changed a lot over the last decade or so. Sir William hailed a Caesar from across the pond and ceded him all his lands. The biggest of the poker juggernauts anchored in the safe harbour of Lord Paddy of Flutter. Big and small duchies up and down the land, including the world-renowned Houses of Ladbroke and B-win, joined the Gambling Valour Compact. The age of super mergers has dawned.
At the beginning, the vast pristine territories of the online gambling universe were up for grabs. First business-minded settlers, often with technological background, arrived and staked out their lands. There was nobody else on the horizon; just the rising sun of opportunity on a computer-generated sky made of algorithms for all the trailblazers who had left the comfort of their brick and mortar homes.
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Supplies, in the form of venture capital, countless domain names as well as unlimited brand designs, were bountiful. Any name with the enigmatic word ‘bet’ in it would literally do. One could highlight that betting was ‘fair’, might have led to a “win” or could be carried out ‘365’ days a year.