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BARSTOOL TO DOMINATE MI MOBILE SPORTS BETTING MARKET? ONE INVESTMENT ANALYST THINKS SO BY MIBETS' JEFF EDELSTEIN

MIBets

With online sportsbooks and casinos getting ready to launch in Michigan — possibly in time for Baby New Year to get a few bucks down on the Lions before the NFL season ends — a fair question is also a simple one: Who’s going to dominate the space?

And it’s not an academic question; millions of dollars are at stake from the jump, billions over time, and with no fewer than 15 operators battling for your betting dime, the rush out of the gate is going to be something else.

It also may be unique thus far in the early annals of legalized online gambling in America, as it’s possible, bordering on likely, that six, seven, eight or more of these sportsbooks are going to be going live within days — or even hours — of each other. This is “gold in them thar hills” territory, and those who are first to market, first to make their claims, will set themselves up for immediate — and potentially future — success.

So who’s best positioned to win this duel and become the king of Michigan?

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