GameCo, which introduced video game gambling in the U.S. by setting up such games in Atlantic City casinos in 2016, announced on Wednesday that it has been approved to branch out in the state.
A Casino Service Industry Enterprise License has been issued to GameCo by the state Division of Gaming Enforcement, allowing the company to offer eSports betting and skill-based iGaming products to New Jersey casinos and sportsbooks.
In April, GameCo announced a deal with Berlin-based GRID, a leading eSports data platform, that sets GameCo up for data, odds, and trading on regulated eSports betting.