The idea that online gambling just takes away from land-based gambling is still an argument that we hear commonly in the gaming space.
And it's sure to be an argument trotted out as various jurisdictions consider legalizing online wagering in 2018 and beyond.
But it's a line of reasoning that's simply not true from any kind of data or analytic-driven analysis. To rely on cannibalization as an argument against iGaming would be to totally dismiss the experience of operators in both Europe and the US.