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How Impactful Is the Main Event On WSOP.com Traffic In New Jersey And Nevada? by Robert DellaFave

For the second consecutive year, the lead-up to the Main Event coincided with a massive traffic surge on WSOP.com in Nevada, resulting in network liquidity reaching an all-time high in early July.

Yet, based on observed data, the Main Event itself does little to inspire additional online gains – not in Nevada, or in New Jersey.

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