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EARLY BIRD SPECIAL: ANALYZING FANDUEL’S GAMBLE ON ADVANCE NFL LINES BY ERIC RASKIN

DraftKings was first to market with online sports betting in New Jersey. But rival FanDuel has figured out a way to be first to market every single week going forward.

Last week, FanDuel Sportsbook started a new offering expected to last throughout the remainder of the NFL season, posting the full slate of spreads and money line odds a week early. In other words, before Week 9 games had even been played, customers could bet on Week 10 games — using highly speculative lines.

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