888 Holdings has become seventh operator to debut a sports betting site in the New Jersey industry, launching 888 Sport NJ in the wee hours of Monday morning.
It joins William Hill, which soft launched its product last week, as only the second operator with a strong sports betting presence overseas to go live in the Garden State. 888 Sport NJ is powered by Kambi, which is also the sportsbook provider for 888 in other regulated markets and for two other NJ online sportsbooks — Play SugarHouse Sports and DraftKings Sportsbook.